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A website that helps sports handicappers and horse racing handicappers build and sell their picks online can be a great investment for their business. However, many handicappers struggle with creating a good website that reflects their ideas and values. To help with this process, there are a few essential steps that every handicapper should follow.

Firstly, it’s important to have as much information as possible when starting any website. This includes drafting out your ideas and creating a plan for the content you want to post. The more detailed and informative your content, the more credible your handicapping website will appear to readers. It also helps to boost your organic search ranking on Google and other search engines.

In addition to sports picks, a good handicapping website should also have a strong article base, clear terms and conditions, and membership details for buyers. Breaking down your system and explaining how you arrive at your picks can also make a big difference in attracting customers.

When creating your website, it’s best to keep it simple and avoid copying content from other handicappers. Instead, focus on creating original and informative content that reflects your unique perspective and experience in sports handicapping.

To get the best results with your website, consider writing at least 10 pages about your ideas, using lighter colors for your website design, and posting an entertainment legal disclaimer. It’s also crucial to post your results so that readers can see your success rate and feel confident in your picks.

Finally, keep in mind that creating a successful handicapping website is hard work. It requires consistent updates and fresh content to stay relevant in the fast-paced world of sports betting. But with dedication and attention to detail, any handicapper can create a website that reflects their values and attracts loyal customers.